Brand brief
Hims & Hers
Hims & Hers sells telehealth and consumer health products under two brands. Its Hers brand was over 40% of US revenue in the quarter ended June 30, 2026, per its 10-Q.
Sources: Hers brand over 40% of US revenue, quarter ended June 30, 2026 (Form 10-Q) → · Marketing expenses were $262.2 million for the quarter ended June 30, 2026 (company's Form 10-Q) →
Web Researched on the web on November 2, 2026. Double-check before you rely on it.
Telehealth
Paid search and affiliate, Social and video ads, Influencers and creators, Super Bowl TV
Not verified
Recent campaigns
- Too early Super Bowl campaign The 10-Q for the quarter ended June 30, 2026 names a Super Bowl campaign among the marketing activities behind subscriber growth. A Sherwood News piece calls the effort a 'hail mary' that landed incomplete, so the evidence is mixed. Source →
- Working Hers weight-loss line expansion Hers expanded its branded weight-loss lineup and was over 40% of US revenue in the quarter ended June 30, 2026, up from about 35% a year earlier, per the 10-Q. Source →
Social media
Ro is described as the closest rival, matching Hims move-for-move in weight loss and ED. It has moved to a branded-first approach with Eli Lilly's Zepbound vials and signed Serena Williams as a patient spokesperson for GLP-1 meds. Noom is listed as another direct competitor; coverage of its 2026 marketing was thin.
- Borrow Starbucks' barista-creator pilot: give clinicians and pharmacists creator-platform support to make short videos that add trusted human faces to a paid-heavy mix.
- Ro leads with branded drugs and clinical oversight, so Hims could own the 'stigma-free conversation' lane with patient-story series instead of competing only on price and product.
- If TikTok really has gone quiet while job posts call it core, relaunch with a small creator-led test and measure sign-ups per post.
How do you split budget between paid search, affiliate and brand campaigns as acquisition costs rise?
How did you judge the Super Bowl campaign beyond traffic?
Which social platform does the team treat as the main driver, and how is it measured?
Heads up. Several figures come from stock-analysis sites and one third-party tracker; the 10-Q is the most reliable source here. Social claims rely on job postings and aggregators, not Hims & Hers' own accounts.