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Ready briefs 13
- Travel marketplaceAirbnbAirbnb is a travel and stays marketplace. Its 2026 marketing is tied to its Olympics and World Cup partnerships, and secondary coverage reports Q2 2026 revenue up 17% to $3.6 billion.
- AI assistantChatGPT (OpenAI)ChatGPT is OpenAI's AI assistant. Its first large-scale brand campaign is rolling out from late September 2026, and OpenAI began showing ads to US Free and Go users on February 9, 2026.
- NeobankChimeChime is a US digital banking app. Its newest campaign, announced October 29, 2026, was created by its in-house team.
- AI assistantClaude (Anthropic)Claude is Anthropic's AI assistant. Its 'Keep Thinking' brand work reached a Super Bowl debut in February 2026 built on an ad-free pledge. Disclosure: Anthropic also made the assistant that wrote this brief, and the facts below come only from the cited sources.
- Developer platformGitHubGitHub is the developer platform for code hosting and Copilot. Its marketing runs through the developer community and flagship events such as GitHub Universe.
- TelehealthHims & HersHims & Hers sells telehealth and consumer health products under two brands. Its Hers brand was over 40% of US revenue in the quarter ended June 30, 2026, per its 10-Q.
- CRM and marketing softwareHubSpotHubSpot sells CRM, marketing and sales software. In April 2026 it renamed its annual conference from 'Inbound' to 'Unbound' as it repositions around AI.
- StreamingNetflixNetflix is a global streaming service. Its 2026 slate was announced with a tarot-themed 'What Next' campaign, and its social presence uses a fan-like, meme-heavy voice.
- Productivity softwareNotionNotion sells a connected workspace for notes, docs and projects. Its marketing leans on community and creators more than on paid media.
- Beauty retailSephoraSephora is a prestige beauty retailer that sits inside LVMH's Selective Retailing division. Its marketing centers on the Beauty Insider loyalty program and a creator-led, TikTok-focused social strategy.
- Coffee retailStarbucksStarbucks is a global coffee chain. Its 2026 'Back to Starbucks' turnaround leans on the app, mobile order-and-pay and Starbucks Rewards.
- RetailTargetTarget is a US big-box retailer. Its 2026 holiday push, 'Academy of Giftology', starts in early November, and it is shifting more effort to creators and social commerce.
- Video and workplace softwareZoomZoom began as video meetings and is repositioning as an AI-first workplace platform. Its CMO calls the 'Zoom Ahead' campaign a 'reintroduction'.