Hall of
Fame.
The campaigns everyone references, and what you can steal from them.
- Working2025
Duolingo
The owl "dies"
Mascot stunt · Tech & SaaS
- WorkingYearly
Spotify
Wrapped
Data personalization · Entertainment
- Working2004
Dove
Real Beauty
Purpose-led · Beauty & Fashion
- Working2010
Old Spice
The Man Your Man Could Smell Like
Humor · Retail
- Flopped2017
Pepsi
The Kendall Jenner ad
Purpose-led · Food & Bev
Each entry opens a researched teardown. Research comes from web sources, is labeled WEB, and needs a double-check before you rely on it.