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Nordstrom launched a holiday campaign built around David Bowie, using an exclusive estate partnership and a Christmas-morning dance routine to set itself apart from candy-cane and snowman creative. The campaign only launched in early November, and the article reports no campaign-specific results.
Steal it ✦ AI Insight
Pair a seasonal campaign with a cultural icon's anniversary through an exclusive estate or rights partnership, so the creative avoids category clichés and has a built-in reason to launch at a specific time.