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Ulta Beauty launched season two of its Mrs. Claus holiday campaign, "The Magic Starts with You," featuring founders Selena Gomez (Rare Beauty) and Tate McRae (Tate 01). The campaign rolls out across TV, streaming, digital, social and in-store, with no performance results reported yet.
Steal it ✦ AI Insight
Make the partner brands' founders the stars of your seasonal campaign and tie each product to one story, so a retailer's carried brands gain visibility alongside the retailer's own holiday message.