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SharkNinja signed a five-year McLaren sponsorship that started mid-season, with McLaren drivers Lando Norris and Oscar Piastri helping shape content and engineers working on product problems. The brand has not yet shared results, and says its engagement yardstick is still rough and it will track sales only when it pushes specific product lines.
Steal it ✦ AI Insight
Let your talent co-develop the creative idea rather than reading a script, and back the sponsorship with a real product-development link so the partnership produces more than ad content.