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Cotopaxi is releasing limited-edition products every other day from Nov. 1-11 under a campaign called "Cotodays," the first time the outdoor brand has used the fashion drop model. The article does not yet report any sales or engagement results.
Steal it ✦ AI Insight
Stagger limited-edition releases across the weeks before a major sales window so the buzz builds steadily instead of crowding into the promotional period.