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Instagram offers YouTubers up to $500K for horizontal Features

Instagram (Meta) · Tech & SaaS · Creator · Oct 29

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Instagram is reportedly paying select YouTubers between $50,000 and $500,000 to post long-form videos to its new horizontal Features format, with terms requiring same-day posting as on YouTube and no exclusivity. Meta calls the deals confidential and says the long-term monetization model is still in development, so no results have been reported.

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Pay creators a flat fee to cross-post their existing content to your new channel on the same day they publish elsewhere, without requiring exclusivity.

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