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The holiday collection typically drives most of Oribe's fourth-quarter sales
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Oribe partners each year with lesser-known artists from outside hair care, such as this year's mosaicist Mathilde Herrero, to design its holiday gift set and campaign. The article says the collection typically drives most of the brand's fourth-quarter sales, with salons like Flaunt showcasing the art.
Steal it ✦ AI Insight
Partner each year with a skilled artist from a craft outside your category to create a limited, handmade product edition, then let the artist's process anchor the campaign story.