The result Archive Source →
Second consecutive quarter of overall revenue growth, totaling $71.6 million, up 1.1% year over year; more than 24,000 units sold on TikTok Shop as of Oct. 26
The move Archive Source →
Vera Bradley's 'Project Sunshine' turnaround returned the accessories brand to its colorful, floral roots, with shoulder bags, bag charms, personalization and TikTok Shop. The company reported its first quarterly revenue growth in nearly five years and a second consecutive quarter of growth.
Steal it ✦ AI Insight
Release a small, numbered batch of archive-inspired products that sells out fast, then use personalization days to bring customers back in-store.