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Jennifer Lawrence launched Mes, a DTC hair-care brand co-founded with biotech beauty founder Jasmina Aganovic, with a hair mask, volumizing mist and styling serum priced $34-$52. The launch has no results yet, and an industry expert's $10-15 million first-year sales estimate is a projection, not an outcome.
Steal it ✦ AI Insight
Pair a high-profile public figure with a credible domain expert as co-founder so the product is judged on expertise, not just fame.