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Bath & Body Works launched its Season of Wonder holiday campaign on October 26, fronted by actress Zooey Deschanel and tied to her role in Elf, across billboards, streaming and social. The article reports no campaign results yet, only the company's sales context and expanded distribution.
Steal it ✦ AI Insight
Anchor a seasonal campaign to a spokesperson's famous past role so audiences feel nostalgia, then extend it with a curated gift guide from that person.