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TeardownToo early

Good American's pop-up draws creator backlash over unclear VIP invites

Good American · Beauty & Fashion · Creator · Oct 23

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Good American hosted a New York pop-up for dozens of creators, but many smaller influencers were sent to a long line in the rain and turned away, while larger creators got into a separate exclusive event. The fallout included a flood of social media videos from disgruntled creators and wide public debate over who was at fault.

Same idea, other industries