The result Archive Source →
business through the channel is running at almost four times initial expectations
The move Archive Source →
Michael Kors launched a shop on TikTok to reach younger consumers who barely knew the brand, with creator-driven livestreams and in-app checkout. Channel business is running at almost four times initial expectations, though overall quarterly revenue fell 8.6%.
Steal it ✦ AI Insight
Launch a native checkout inside the platform where your audience already watches creators, then measure it against your own pre-launch forecast to show whether it is reaching people who never knew your brand.