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Svedka will return to the 2027 Super Bowl with a 15-second spot for Svedka Vodka Water, handing creative control to the public through a contest with a $500,000 prize. The article reports no results yet, only that the brand's 2026 AI-made debut with its Fembot mascot was polarizing.
Steal it ✦ AI Insight
Let your customers compete to create your next major ad, with the prize and contest rules doing the marketing before the spot runs.